airModules Manager FAQs

Where the Campaign is hosted?

The campaign pages are hosted in an S3 bucket and accessed via the domain https://mm-prerendering-static-prod.airtrfx.com (opens in a new tab). To display the associated content/module, the pages need to be initialized by the Adnetify script.

Adnetify Script High-level workflow

airModules Tracking Capabilities

airModules Campaigns have built-in tracking capabilities and an open door for Customers to include their own tag management system (GTM, Tealium, etc.) script within the iframe so they can have advanced/tailored tracking capabilities to their business goals.

Built-in Tracking Capabilities

• Events:
  • Viewable impressions
  • Interactions with the airModule
  • Search initiation
• Cookie/Tags that are loaded:
  • PROS only creates one cookie (emcid) which is an anonymous user identifier.
    • The emcid cookie is a 9-character unique alphanumeric user identifier - Example: F-gH72k0d7x.
    • No personally identifiable information is collected so it is GDPR compliant.
    • The emcid cookie is placed on the domain of the IFRAME ("first party cookie").
    • For security reasons, we are not able to set up cookies on the Parent URL.
    • The emcid is shared with other products (FareNet) and customers (Example: if a user has interacted with products for Disney Orlando and then comes to Disney London, we could identify this user as a unique user).
      • Customer can opt-out of emcid sharing.
  • PROS own Google Tag Manager (GTM) container is loaded inside of the iframe.
    • Inside the GTM container we have set up the Google Analytics event tracking.
  • The iframe also loads PROS's proprietary tracking script which handles the cookie logic.
    • Because iframes do not communicate with the parent URL, we are not able to disable the emcid cookie if a user dismisses cookies, unless we implement a postMessage between the parent and the child iframe.
  • The tracking library also sends events to our proprietary database called DataCore by default; we are in the process of deprecating this feature.
• The feasibility that the cookie/tags can be integrated into the required framework:
  • Tracking library script: could be implemented in the customer TMS that will be added to the iframe.
  • PROS would have to remove the automatic loading of the script from the iframe.
  • PROS's internal GTM container would need to be removed; however, we would have no data in GA and, therefore, no free Event Tracking Reporting that comes with the airModules product.